Before you even think about numbers, take a moment to recognize the real value you bring. You’re not “just” watching kids—you’re educating, nurturing, and running a full-on business.

Club Tip: Write down 5 ways your childcare program goes above and beyond. Keep this list nearby when it’s time to talk rates.

Check out what other providers in your area are charging—but don’t copy their rates blindly. Your program, experience, and services are unique.

Your Task:
☑ Research 3-5 local providers
☑ Make note of their rates, hours, and what’s included

This free tool helps you calculate what you actually need to earn to keep your doors open and your business growing.

Club Tip: Use this calculator at least once a year—or any time your expenses go up.

📎 Download it from the Member Resources section.

Hourly? Weekly? Flat monthly rate? Choose the pricing model that fits your program style and keeps billing simple.

Reminder: Complicated pricing = confused parents = extra stress.

Don’t just break even—build in a little cushion. Your pricing should cover expenses plus profit for savings, upgrades, or time off.

Club Tip: A good starting point is adding 10–15% above your break-even number.

Be clear, firm, and consistent. Your rates should be listed in your parent packet, contract, and website (if you have one).

Confidence booster: You’re not “charging too much”—you’re charging professionally.

Yep, every year. Expenses go up—and so should your rates. Make it part of your business calendar.

Club Tip: Give parents a 30-60 day notice and explain clearly (but briefly) why you’re adjusting rates.

This sounds silly, but it works. Say it in the mirror. Say it to a friend. The more you practice, the easier it is to say it with confidence when a parent asks.

You’re running a business. Your rates should reflect that.
This roadmap is your permission slip to stop second-guessing your prices and start setting rates that support you, your program, and your future.