The Mistake: Outdated, cluttered, or confusing websites that leave parents clicking away instead of calling.

Your Fix:
✔️ Clean up your homepage with clear info on age groups, hours, and location
✔️ Add a simple “Book a Tour” button that actually works
✔️ Include fresh photos and testimonials—this builds trust fast!

🛠️ Quick Win: Test your website on mobile. That’s how most parents are finding you!

The Mistake: Overloading parents with info about curriculum but never telling them why your program is the right fit.

Your Fix:
✔️ Start leading with benefits, not just features
✔️ Use your messaging to solve a parent problem (like “we help new toddlers transition smoothly!”)
✔️ Tell your story—parents enroll in people, not just programs

💡 Club Tip: Post a quick 1-minute video introducing yourself on your site or social!

The Mistake: “Just showing them around” without strategy, flow, or follow-up.

Your Fix:
✔️ Create a tour script with intentional moments and key selling points
✔️ Prep your space like it’s an open house—tidy, warm, and welcoming
✔️ End with a confident enrollment ask (don’t just wait for them to bring it up)

📦 Club Resource Plug: Use the Terrific Tour Toolkit to totally revamp your tours. It’s all done-for-you!

The Mistake: Letting warm leads go cold because you didn’t follow up—or didn’t know what to say.

Your Fix:
✔️ Send a same-day thank you message with a recap
✔️ Set a reminder to check in 48 hours later
✔️ Ask specific questions like: “Do you have any questions about our program or availability?”

📧 Pro Move: Create a 3-email follow-up sequence and reuse it for every tour.

The Mistake: Blaming low enrollment on big-picture problems like Universal Pre-K or the economy.

Your Fix:
✔️ Focus on what you can control: messaging, marketing, and how you show up
✔️ Learn from other providers who are thriving right now
✔️ Track your inquiries and conversion rate to see what’s really working

💥 Real Talk: Yes, UPK is real—but it’s not a dealbreaker. Families still want flexible, loving care. Be the place that gives them that.

You’re not failing. You’re learning.

Enrollment dips happen—but with the right tools and a few smart shifts, they don’t have to last. You’re in this club because you’re committed to growth—and this roadmap is your jumpstart.

✨ You are capable. You are resilient. And you are NOT invisible.